
A Centenary programme worth celebrating
In a recent opinion piece, international brand consultant Mark Ritson wrote about the possibilities and pitfalls for companies embarking on Centenary programmes. Aside from the significant investment and resourcing required along with the potential for a protracted programme to run out of steam, Ritson also noted that with corporate histories maturing as they are, Centenaries are becoming increasingly commonplace affairs. We've heard of charity fatigue. Now it sounds as if we