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The AFR Business Summit makes its mark

Fairfax Business Events appointed Creighton Ward to develop the brand identity for its inaugural The Australian Financial Review Business Summit, held in Melbourne on March 15 and 16 of this year.

Creighton Ward developed the Summit logo which featured intersecting lines resolving into a graphic representation of Australia at the centre of the globe's connectivity.

Creighton Ward was also responsible or the Summit's theme; Risk Takers, Growth Makers, brand design system and print collateral, press and digital advertising campaign material.

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