Having worked with Lucia at The Newspaper Works and been impressed with her marketing nouse and turn of phrase, it was an easy decision to engage Creighton Ward to develop The Australian Financial Review Business Summit's brand. Lucia worked on the design identity and content narratives and was integral in creating a fresh, unique application of the existing brand to launch the event. Lucia's contribution as a steering committee member also added a valuable and informed external voice. Lucia has once again demonstrated her professionalism, insights, creativity, reliability and on-point execution.
Manuela Curzon Enterprise, Corporate & Govt Marketing, Australia Post
Australia Post engaged Lucia to write white papers for our B2B Business Lounge website. We couldn't have asked for a better outcome. Lucia's approach to briefing was thorough and we especially liked her writing style because it not only captured the content with precision but added other relevant facts and insights. Lucia's delivery was also quick and to brief. The whole experience was great and I would certainly recommend Lucia.
Tony Hale CEO, Advertising Council Australia
I've had the honour of working with Lucia on three occasions so far. She is a very rare talent. Lucia integrates traditional marketing disciplines with cutting-edge digital solutions. She combines logical thinking with creative flair, diplomacy with a desire to push the boundaries and collaboration with being a self-starter. I certainly hope I get the opportunity to work with Lucia for a fourth time.
Richard de Nys Founder, Award Force/Tectonic Digital
I've worked with Lucia across a range of projects. She's a genuinely creative brand marketer with quick-thinking analytical skills and an eye for quailty. Having Lucia on a project brings confidence of a fine result. Her sense of humour and strong communication skills also make her an absolute pleasure to work with.
Rochelle Burbury Principal, Third Avenue PR
Lucia is not only a brilliant strategist but also has the ability to develop creative ideas for challenging projects that produce tangible results. She is a natural leader, organised, always professional and manages to maintain her keen sense of humour throughout.
Josanne Ryan CEO, Australian Influencer Marketing Council & AMAA
Lucia has a rare blend of talents; natural communicator, strategic thinker and storyteller combined with strong conceptual ability. She is an astute, insight-focused marketer, skilled in simplifying the complex. All this combined witih her keen creative eye, innate leadership ability, professionalism and sense of humour makes her the perfect collaborator on any marketing and communications challenge. A pleasure to work with and a real asset on any project, I wouldn't hesitate to recommend Lucia and Creighton Ward.
Miles Toomey, GM Sales & Marketing Cleanseas Sustainable Seafood
CleanSeas appointed Creighton Ward to conceive, develop and deploy a broad range of content for our flagship brand, Hiramasa Kingfish. Lucia has worked closely with us on strategy and activation for both local and international markets across social media, promotions and video and blog content amongst others. Lucia has proven to be extremely reliable, innovative, as well as pro-active in recommending potential initiatives.
Greg Natale Founder, Greg Natale Design
Creighton Ward worked closely with us to create the Greg Natale brand vision and the marketing plans in the lead-up to the launch of my first book, The Tailored Interior. Lucia identified opportunities to leverage partner relationships and developed the content strategy and activation for our broad range of product launches which directly followed the book's launch. I can thoroughly recommend Lucia for her insight, creativity, energy and professionalism.
Tony O'Halloran Marketing Strategy Manager, Mission Australia
Having worked with and known Lucia for more than a decade now, I've long admired her ability to fluidly move from being a leader, to a partner, to a team player. The value she brings is a powerful sense of positive energy, simplifying the complex and outcome orientation. If I had to pick a partner in crime to get a job done to excellence, it would be hard to find equal to Lucia.
Jules Hall Managing Partner, The Hallway
Outstanding stakeholder management probably tops the list along with Lucia's support of the creative work. This is a testament to her ability to visualise the end product at concept stage - a surprisingly rare capability. We're incredibly proud of the work we created together at The Newspaper Works and have huge respect for Lucia's leadership, marketing and creative abilities.
Mark Hollands CEO, NewsMedia Works
Lucia helped establish The Newspaper Works as a true industry body, playing a pivotal role in its biggest media launch. Throughout, Lucia demonstrated the highest level of professionalism. Her analysis of challenges and focus on desired outcomes was exceptional. With a background in creative agencies and client management, Lucia was the organisation’s most important executive in communicating with newspaper publishers at all levels of management, and generating their support for various initiatives.
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