Lucia's driven consumer, brand, retail and B2B communications for Coca-Cola, Levi's, Unilever, Bacardi-Martini, KFC and the peak industry body representing Australia's major newsmedia publishers; Fairfax Media, News Corp, APN News & Media and Seven West Media.
Lucia's worked for some of the world's biggest agency groups including McCann Worldwide and Leo Burnett, as well as iconic Australian agencies Mojo, The Campaign Palace, George Patterson Partners and John Singleton Advertising.
In 2013 Lucia studied data journalism with the Knight Center for Journalism in the Americas (University of Texas) and as Principal of Creighton Ward, has developed brand strategy and content marketing programmes, designed and facilitated strategic and training workshops, authored B2B opinion pieces and white papers and also developed the Continuing Professional Development (CPD) framework for the industry body representing the advertising industry and commercial creativity sector.
During 2018-2019 Lucia worked closely with Sydney Airport to develop and deploy SYD's Centenary programme, including its marquee event, the SYD100 Gala, for 600+ dignitaries, attended by the NSW Premier, business leaders and the who's who of the Australian aviation industry.
Lucia continues to judge the advertising and media industry's most prestigious awards:
B&T Agency of the Year Awards (2009 to 2018)
The Effies (2011 to 2017)
Adnews Awards (2014 and 2020)
International Advertising Association (IAA) 'Big Idea' Competition (2015)
30 Under 30 Awards - Public Relations Executive (2017 to 2020)
B&TWomen in Media Awards - Executive Leader (2017 to 2019)
Mumbrella Publish Awards (2018 and 2019)
Mumbrella Travel Marketing Awards - Sustainability, Publication of the Year and Breakthrough Destination of the Year (2020)
In 2016 Lucia was a member of the steering committee for Fairfax Media's inaugural The Australian Financial Review Business Summit, and was also a founding board member of the Helpmann Award-winning physical theatre company, Force Majeure, from 2006-2011.