Lucia's driven consumer, brand, retail, and B2B communications for Coca-Cola, Levi's, Unilever, Bacardi-Martini, KFC, and the peak body representing Australia's major news media organisations.
 
Lucia's also worked for renowned global agencies; Leo Burnett and McCann Worldwide, and iconic Australian agencies;  Mojo, The Campaign Palace, George Patterson Partners, and Singleton Advertising. 
 
Having studied data journalism with the Knight Center for Journalism in the Americas (University of Texas), Lucia has applied its principles to deliver compelling data-driven narratives for leading media, premium food, and lifestyle brands. 

From 2018-2019, Lucia spearheaded Sydney Airport's SYD Centenary program, developing its strategic framework after which she was appointed to deliver all facets of the SYD100 program in market. She collaborated extensively with the CEO, presented to the SYD Board, and delivered projects beyond the original scope for Investor Relations and Design business units, amongst others.

Lucia is a longstanding judge of the advertising and media industry's most prestigious awards: Adnews Awards, AiMCO (Australian Influencer Marketing Council) Awards - including 2023 Grand Prix judging, B&T Awards, B&T 30 Under 30 Awards, B&T Women in Media Awards, The Effies (Round 1 judging), International Advertising Association (IAA) Big Idea Competition, Mumbrella Publish Awards and Mumbrella Travel Marketing Awards.

Lucia has been a steering committee member for the inaugural The Australian Financial Review Business Summit, was a founding board director for the Helpmann Award-winning physical theatre company, Force Majeure for five years, and is currently Senior Marketing Consultant for Advertising Council Australia and SCA (Southern Cross Austereo) and was responsible for creating LiSTNR's trade campaign theme line, Turn Life Up.

As a champion of creativity and in her relentless pursuit of new learning experiences that scare her, Lucia was one of 170 selected (from 520 applicants) to attend AWARD School, the country's most prestigious course for conceptual thinking, ideas generation, and creativity, graduating in 2020.

Lucia also regularly mentors and coaches emerging marketing, production and creative talent, most recently for the University of New South Wales (UNSW) Marketing Society's 2022 mentoring program.

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